These qualities make incorporating authenticity and personalization into your digital strategy more important than ever. They’re discerning and critical when it comes to online experience and sensitive to salesmanship-quick to determine if something’s worth their time or not. Gen Z has never known a life without social media, smartphones, and basically, digital everything. Your college or university can leverage video content that you already have or use animations with information on screen to further increase brand awareness. Some examples are sharing highlights from streamed live events (graduation, etc.), feature stories on students, sharing stories from alumni and current students, or general announcements. While our testing focused exclusively on sponsored Instagram Stories, there are several creative ways that we’ve seen schools use organic Instagram Stories to engage with students. Snapchat provides a set of guidelines for both community location filters and on-demand. Step 2: Review Snapchat’s Geofilter Guidelines. But if you want to create a custom community or on-demand filter, read on. Facebook feed performance: 15 link clicks, 1,844 reached, 0 shares Once you finish designing, you pick a place and time for your filter, pay, and will hear back from Snapchat within one business day.Instagram feed performance: 2 link clicks, 2,431 reached, 0 shares.Instagram Stories performance: 58 link clicks, 5,468 reached, 12 shares.It was also the most shared and drove the most students to the website. Preliminary results of our testing of sponsored Instagram Stories revealed that Stories perform particularly well when it comes to engagement.įor example, one public research university in the Midwest reached more than twice the number of students with the Story ad over Instagram feed ads, and nearly three times more than its comparable Facebook feed ad.
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